5 Ways to align sales and marketing
Time and energy spent chasing different prizes and valuing different elements of the journey serve no purpose for either camp. And will almost certainly lead to lost opportunities, smaller pipelines and reduced revenue. All of which is likely to impact trust and encourage finger pointing….
3 Marketing Must Haves For A Super Successful Franchise
Growing a successful franchise isn’t easy for most franchisors. Being an expert in your product and running a successful business does not automatically equate to becoming a successful franchise. After all what have you needed to know about attracting franchisees before deciding to franchise?! Business…
Franchise Recruitment Marketing
Franchise Recruitment Marketing The key to growing a successful franchise is all about the franchise recruitment marketing and sales systems. Without recruiting the right type of franchisee, and lets be honest, the right volume of new franchisees, growing a network of successful franchisees becomes very…
Franchise Prospectus – Is It A Waste Of Time
You’ve spent money on marketing your franchise opportunity. And its paid off…. You’ve received an enquiry from a prospect looking at your franchise opportunity. Happy days! You send them your prospectus… but then what? How do you know if they have opened it? In fact how do you know the prospect…
Can you PROVE your marketing?
You have a marketing strategy, but how do you know it is actually working and are you able to prove your ROI. The simplicity of marketing is that you know how good it is by the results shown in your numbers. If your not achieving the…