Recruit more franchisees by knowing their thoughts, dreams and fears
Getting to know your prospect and their emotional triggers is an essential part of your franchise marketing and franchise sales.
So much so, we’d say that this is actually the number 1 secret to writing a successful franchise marketing campaign.
In franchising we see the same emotions appearing time and time again, therefore addressing these within your marketing message is essential if you want to improve your franchise sale numbers.
When you know the person you are recruiting, you can create a specific marketing message and campaign that bypasses your prospects natural resistance to “being sold to”. It allows you to MATCH what your franchise opportunity offers to THEIR NEEDS.
By doing this, you are giving yourself an edge over your competition that don’t spend the time to understand the prospects and you can increase your franchise recruitment numbers.
So what do you need to understand and discover?
We are not just talking about their demographics, although this is relevant, what we are talking about here is deeper than that, more personal. You need to uncover their attitudes, values, beliefs and lifestyle. What they desire and what keeps them awake at night.
Learn all you can about your prospect, find out what makes them tick. If you want people to buy into your franchise opportunity, you need to know what motivates them and what will make them take action to choose you.
“Find out all you can about your prospects before you call on them: their general living conditions, wealth, profession, hobbies, friends, and so on. Every hour spent in this kind of research will help you impress your prospect.” –David Ogilvy
Need help developing with your franchise recruitment marketing? Get in touch for a free consultation